History of Executive Publishing

Executive Publishing is the primary business of Executive Communications, Inc. which was incorporated in 1980. It was acquired in 1988 by Michael Gribbin, who is the current President/CEO, now a 26-year veteran of magazine publishing.

Before purchasing Executive Publishing in 1988, Gribbin was Vice President of Sales and Marketing for a group of healthcare publications. His resume also notes management positions at The Military Engineer, the publication of the Society of American Military Engineers, where he doubled annual advertising sales in just two years. In the mid-eighties, at Rodale Press, he was National Sales Director of Runner's World Magazine where he led a team that set ad sales records and helped facilitate RW's acquisition of arch rival, The Runner Magazine.

Since 1988 Executive Publishing has successfully grown ad revenues and increased market share for magazines in such industries as: communications and electronics, construction and engineering, emergency medical services, fire service, healthcare, information technology, manufacturing, retail, sports and recreation and utilities.

The team at Executive Publishing is committed to helping our clients' ad revenues GROW!

Client Highlights

Since the early 90's, Executive Publishing has managed ad sales for a major trade association in the construction industry. During that time the association acquired another magazine. Both of these magazines currently enjoy the #1 position in their industries with respect to advertising market share. Executive Publishing's territory has been increased to include all of North America.
In January of 1996, Executive Publishing was hired to represent the southeast region for a magazine published by one of the top 20 largest trade associations in Washington. During the firm's tenure with this publication, Executive Publishing was eventually asked to represent the northeast as well as the southeast. Subsequently, the midwest was given to Executive Publishing, then the west. Executive Publishing is now the sole firm representing this publication. Ad sales have more than tripled for this client with Executive Publishing managing its ad sales operation.
A major international for-profit publisher hired Executive Publishing in 1998 to replace its in-house staff and represent its newest magazine on a national basis. The magazine entered a mature market over 100 years old with three other established titles. It was the #4 book in a four-book market. After three years the magazine rose to be the #1 ad market share among the four magazines in its category. In late 2000, the publisher asked Executive Publishing to take over national representation of another key magazine it publishes. That magazine soon claimed #1 ad market share position in its category as well.
Executive Publishing's dedicated partnerships with its valued clients are highlighted by growth in new areas beyond traditional print ad sales. In recent years, a thriving new webinar production service has been launched at the request of existing clients and is operating under the Executive Communications umbrella. All of our clients now offer webinars managed by Executive Communications. For further information please visit www.exec-comm.net.
The relationships developed by the sales team at Executive Publishing have also led to client requests that we also handle trade show exhibit sales.
In 2003, Executive Publishing was selected in a competitive search to represent a highly-esteemed 125-year-old publication based on Park Avenue in New York City. Executive Publishing was selected over other well-known publisher's rep firms and is now in its seventh year of working with that organization.
Even in the challenging economic times we all currently face, Executive Publishing has taken great pride in teaming up with its highly-treasured partners. Clients have asked our Team to take on added responsibilities in territories covered, services offered and management consulting for the future.

Executive Publishing is very selective in choosing clients. To be successful, the rep firm and the publisher must be partners, working together every step of the way toward the common goal of delivering successful advertising programs to meet advertisers' needs. When this partnership is achieved, the results can be the cornerstone of long-term growth and development.