Executive Publishing
Executive Publishing is the primary business of Executive Communications, Inc.
which was incorporated in 1980. It was acquired in 1988 by Michael Gribbin, who
is the current President/CEO, now a 26-year veteran of magazine publishing.
Before
purchasing Executive Publishing in 1988, Gribbin was Vice President of Sales and
Marketing for a group of healthcare publications. His resume also notes
management positions at
The Military Engineer, the publication of the Society of American Military
Engineers, where he doubled annual advertising sales in just two years. In the
mid-eighties, at Rodale Press, he was National Sales Director of Runner's World Magazine
where he led a team that set ad sales records and helped facilitate RW's acquisition of
arch rival, The Runner Magazine.
Since
1988 Executive Publishing has successfully grown ad revenues and increased
market share for magazines in such industries as: communications and electronics,
construction and engineering, emergency medical services, fire service, healthcare,
information technology, manufacturing, retail,
sports and recreation and utilities.
Here are some key
reasons why you should consider Executive Publishing.
We pride
ourselves on building long-term relationships with advertisers.
We can cover
all of North America or a single region.
Business-to-business
trade publications are our specialty.
The
team at Executive Publishing is committed to helping our clients' ad
revenues GROW!
We initiate
multi-faceted, cutting edge ad programs which include:
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Creative, value-added print ad campaigns
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Multi-faceted cutting-edge online programs
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Webinars (Please note: Executive Communications offers
complete
webinar sales, marketing & production
services.)
We offer
substantial in-house marketing support, including:
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Accurate database management
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Media kit production and printing
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Ongoing monthly creative marketing campaigns
Our average
client has worked with us for 12 years.
Recent
Highlights:
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Since the early 90's, Executive
Publishing has managed ad sales for a major trade association in the
construction industry. During that time the association, which
originally published two magazines, acquired a third magazine. All three
of these magazines currently enjoy the #1 position in their industries
with respect to advertising market share.
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In
January of 1996, Executive Publishing was hired to represent the
southeast region for a magazine published by one of the top 20 largest
trade associations in Washington. During the firm's tenure with this
publication, Executive Publishing was eventually asked to represent
the northeast as well as the southeast. Subsequently, the midwest
was given to Executive Publishing, then the west. Executive
Publishing is now the sole firm representing this publication. Ad
sales have more than tripled for this client with Executive
Publishing managing its ad sales operation.
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A
major international for-profit publisher hired Executive
Publishing in 1998 to replace its in-house staff and represent its
newest magazine on a national basis. The magazine entered a mature
market over 100 years old with three other established titles. It
was the #4 book in a four-book market. The
magazine now enjoys the #1 ad market share among the four magazines
in its category. In late 2000, the publisher asked Executive
Publishing to take over national representation of another key
magazine it publishes. That magazine has now claimed #1 ad market
share position in its category as well.
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Executive
Publishing's dedicated partnerships with its valued clients are
highlighted by growth in new areas beyond traditional print ad
sales. In recent years, a thriving new webinar production service
has been launched at the request of existing clients and is
operating under the Executive Communications umbrella.
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The
relationships developed by the sales team at Executive Publishing have also led to client requests that we also handle trade show
exhibit sales. |
