What Makes Executive Publishing Succeed

Its approach. Selling advertising is not rocket science. But it is not easy either. Success in ad sales requires relentless execution of proven, ever-evolving techniques in:

         Prospecting and Competitive Tracking*

The professionals at Executive Publishing know where to look for leads. They keep track of industry trends, explore all available sources, track industry advertisers and record information for strategic review.

         Proposal Writing

These days, ad sales involves a lot more than setting rates and selling space. Advertisers want full-blown marketing programs that embrace the publisher's entire franchise. One of the key talents each of the account managers at Executive Publishing possesses is the ability to write a solid proposal that can persuade advertisers to schedule multiple-issue programs instead of single-issue buys.

         Multi Media Sales

The Sales Team at Executive Publishing focuses not only on "How to Sell", but "What to Sell". As online communications evolve ever-faster, printed magazines face the growing challenge of augmenting other marketing opportunities. We take pride in joining with our publishing partners to offer multi-faceted programs that include online offerings and webinars to augment their cornerstone... the printed magazine.

         Face to Face Selling

The sales reps of Executive Publishing get out and see each advertiser multiple times each year at industry trade shows, site visits and personal sales calls. There is no substitute for getting to know the customers and customizing comprehensive programs to meet their individual needs... face to face.

         In-Depth Market Research

Advertisers need to know as much as possible about the market, so there can never be enough fresh new information from research. Executive Publishing works with nationally recognized research companies to gather and analyze key information about its clients, their competitors, and the marketplace in general.

         Skilled Media Kit Production

No single selling tool is more important than an effective media kit. But it takes more than slick graphics and crisp copy for a kit to be truly effective. It takes careful planning to see that the kit positions its magazine within the market and provides marketing bonuses that enhance the appeal of the editorial calendar. Executive Publishing, acting as an on-staff consultant, suggests ways to do this and to utilize other proven, value-added initiatives. Executive Publishing even has an in-house production department which produces not only media kits, but buying guides, directories (both online and in print), and email, fax and printed promotions for every issue it sells.

         Database Management & Call Reporting*

Executive Publishing uses ACT! Contact Database Software. Records are updated minute-by-minute, call-by-call. The sales professionals at Executive Publishing constantly generate and screen new leads by attending trade shows, scrutinizing competitive publications and working with publishers to share press releases and other important lead sources.

         Ongoing Promotion

Executive Publishing's production department alerts advertisers to upcoming features in our clients' publications and why advertisers should be included in those issues. Our staff promotes clients' publications as if they were their own, never missing an opportunity to tout the product. Clients and ad prospects appreciate the consistent dialogue these promotions facilitate. Executive Publishing makes it easy to advertise in our clients' publications.

         Contract Management*

Executive Publishing's own insertion order data is meticulously maintained and not only ensures accurate ad scheduling and billing, but can also provide a variety of vital financial reports at a moment's notice. Clients rely on this invaluable information for forecasting, budgeting and competitive analysis.

         Positioning

The professionals at Executive Publishing work closely with client publishers to share information gleaned from the industry and make suggestions based on experience. Executive Publishing works to make its clients' publications as attractive as possible to advertisers.

         Merchandising & Upselling

The Executive Publishing team is trained to turn small advertisers into larger ones and to retain them year after year by utilizing proven creative methods in merchandising client magazines.

 

         Building Partnerships

The Executive Publishing Team takes pride in selectively partnering with publishers that have both vision and drive to succeed in meeting the needs of both readers and advertisers. Our goal is to be long-term partners and we take pride in having worked with our client publishers an average of more than 12 years each!